Founded in 2011, Easywei is one of leading integrated marketing communication agency in China. Learning the best practice and the impressive consumer insights from international network, and combining with the local characteristics and needs in China, Easywei builds several business units such as Public Relations, Advertising and Integrated Marketing, etc. These business units composed the most differentiated systematic edges which can be tailor-made to provide the most appropriate integrated services and solutions.
Solid experience and professional global team
Easywei has years of experience in providing marketing service for foreign organizations and entities, and has been highly praised by our clients. Our expertise and experience can provide foreign companies an easy way doing business in China.
Widespread marketing channels in China
Easywei has widespread social networks that make us easily undertake integrated marketing activities and cross-industry promotions online and offline, and has greatly helped our clients in market entry and penetration in Chinese market.
Media resource in countrywide
Easywei has abundant media resource in TV, printed media, online media and social media cross whole China. Our media resource can greatly facilitate news spreading to target group, and further uplift brand awareness and products popularities of our clients.
We have had the opportunity to collaborate directly with the agency Easywei in China since year 2012. The activities undertaken where a great success and much to our delight our collaboration with this agency has proved to be an efficient and highly professional working partnership and with comprehensive experiences in strategic planning and PR services, and we would highly recommend them to any entity wishing to undertake promotional activities in the Chinese market.
Christian Carvajal Miranda
Marketing Manager Europa-Asia of ASOEX
1. Optimize the promotions and advertising by analysis of different e-commerce channels and historical data
2. Optimize the design of whole online campaign to get high eye-attraction and stimulate consumer to participate
3. Encourage consumer to repurchase by setting interesting rewarding games
Case 1: Tmall Cooperation
● Tmall is the most popular e-commerce platform in China
● Cooperate with different channels to do promotions on Tmall so as to achieve best result
● Feature cooperation during launched double 11 global shopping festival
1. Interact with target group by providing interesting game with nice design, easy-operating rules and appealing awarding mechanism
2. Stimulate social sharing and word-of-mouth marketing to generate more consumption
3. Find accurate promotion channel to target audience like popular official account with same target audience
4. Combining buzz topics and creative display based on great ideas and advanced technology to attract target group to participate
Case 2: Happy New Year Wechat Game
● Fine vision with interesting interaction of traditional custom - give red envelopes of lucky money during Chinese New Year to express good bless
● Encourage target group to share red envelops to friends on wechat by setting awarding mechanism
● 300% uplift on sales during activity
1. Create high-influence event marketing by cooperating with China Eastern Airline, one of the most famous airlines in China
2. Perfect influence target group due to inherent relation between the 2 brands by sharing same target audience
3. Create a win-win situation for further deeper cooperation and integration
4. Obtain consumer data for future research and finding potential consumers
Case 3: Launching Event of China Eastern Inaugurate Chilean Cherry Winter Love Sweet Trip
● First time to undertake an marketing activity on Boeing 777
● Positive feedback from passengers to highly praise this new experience
● High purchase conversion rate after the event
1. Provide a comprehensive proposal and professional project management service to achieve customer’s objectives
2. Design the concept of the event based on the message including event overall concept, theme, KV, performance, etc.
3. Develop message and combining different news point to affect the target population
4. Responsible for supervision of all scope of services and communicating with media
Case 4: Launching Event of Chilean Cherry and Blueberry Winter Love Sweet Promotion
● 2 TV media (CCTV and BTV), 7 print media, Xinhua news agency(the top news agency owned by government) and 71 news portals reported the event
● Good interaction between Chilean delegation and Chinese media through the whole event
● High-quality and artistic decoration around the store to promote brand